Yesterday Coca-Cola showed an advertisement as part of the superbowl coverage. It featured Americans doing American things; except those Americans were racially diverse, and the song—America The Beautiful—was sung in multiple languages other than English.

Many people have the dream of being a successful writer. There’s an allure with having one’s work read by others, but the business of writing has changed. One no longer seeks a publisher, but instead traffic and results on search engines. One no longer expects royalties, instead revenue is generated from advertisements and affiliate links.

The language of the web is now monetization. If that were my goal there’d be advertisements on this website. But there are none. At least, not in the form you’d expect.

Dear everyone, I have a favour to ask…

Imagine the future. Not as it is next week, next year, or even in a hundred years hence. Imagine the future as it exists in ten thousand years time; and imagine that’s a future where things have gone right.

What if I told you there’s an app which runs on all your devices, is free, has strong evidence-based support for its effectiveness, and allows you to acquire large amounts of knowledge and retain it indefinitely?

What if I told you it wasn’t even going to take any time out of your day?

My advice for you today is don’t read social media. Most of it is rubbish, and there’s a good chance you’re only reading it because you’re bored. If you’re actively engaged, then fine, but if you’ve just spent the last 30 minutes listlessly flicking through posts, then stop that. Stop it right now. You’re not making yourself any happier.